Sacred Unions at the Confluence: Evaluating the Potential of Sangam Prayagraj as a Wedding Tourism Hub

Abstract The viability and strategic prospects of making Sangam, Prayagraj a top wedding tourism destination are examined in this research paper. The study explores how the historical and spiritual legacy of the Triveni Sangam can be used to create a unique wedding venue that appeals to both domestic and foreign audiences, building on global trends that favor culturally immersive and religiously significant wedding experiences. The paper assesses the current tourism infrastructure as well as the socio-cultural and economic benefits that wedding tourism could provide to the area using a thorough research methodology that includes a review of the literature on global wedding tourism trends, case studies of popular destinations like Udaipur, Jaipur, and Jim Corbett, and a thorough SWOT analysis. It also looks into consumer demand, couple and wedding planner preferences, and Sangam's relative standing in relation to other well-known religious wedding locations. Important obstacles like logistical limitations, environmental sustainability, regulatory concerns, and rivalry from well-established hubs are also covered in the paper. It provides focused policy recommendations and strategic frameworks based on these insights with the goal of boosting marketing initiatives, strengthening infrastructure, and encouraging cooperation between the public, commercial, and local sectors. The results open the door for further study into environmentally friendly and culturally enhancing tourism practices in addition to highlighting Sangam, Prayagraj's enormous potential as a wedding tourism destination. Keywords: Wedding Tourism; Destination Weddings; Religious Tourism; Cultural Heritage; Sustainable Tourism.