Research on Cross-Cultural Communication of Quanzhou’s City Image

This study adopts a “cross-cultural” perspective, focusing on the construction and communication strategies of Quanzhou’s city image. With the core framework of the “city-subject-media” multidimensional relationship, the research systematically analyzes the communication characteristics of Quanzhou’s city image in a cross-cultural context, the cross-cultural communication modes of communication subjects, and the construction of cross-cultural image cognitive schemas. At the same time, starting from the dimension of cultural identity, the study comprehensively sorts out the existing connotations of Quanzhou’s city image, deeply examines its current status of cross-cultural communication, and accurately identifies the related issues existing in the communication process. On this basis, combined with the “cross-cultural” concept, the study explores the communication mechanism of a sustainable and dynamic city image and investigates its communication strategies, aiming to provide theoretical support and practical reference for the cross-cultural communication of Quanzhou’s city image.