Telling red stories well in red tourism: intrinsic logic, practical challenges, and narrative innovation

Red tourism, as a key carrier for passing on the red gene, undertakes the mission of telling red stories well.The internal logic between the two is reflected in two aspects: first, the interdependence between content and carrierred stories are the soul of red tourism, while red tourism serves as the medium for disseminating these stories; second, the existence of a supply-demand relationship,which requires a shift from one-way communication to interactive empathy.Currently, red tourism faces such challenges as insufficient content development, single form, limited experience scenarios, and backward dissemination mechanisms.This article proposes four major innovative approach to promote the high-quality development of red tourism and inherit red culture.