Approaches to assessing the effects of implementing cultural practices

The relevance of the article. In Ukraine, the field of culture is underestimated, therefore, scientific searches for a vision and technologies for using cultural resources, determining a strategy for cultural development, understanding the place and tasks of cultural management in the context of modern challenges are ongoing. The purpose of the article is to clarify the relationship between the influence of culture and collective behavior, to determine the methodological basis for analyzing the effects of implementing cultural activities in the context of social changes. The methodology. An analysis of scientific publications on the methodology for assessing the effects of the sphere of culture (cultural sector) in the EU, the world, and Ukraine was used. An analysis of the use of the existing term “cultural practice” was conducted, identifying similarities and differences between certain areas related to the implementation of cultural practices in everyday activities and their indicators. The results. It is proposed to assess the effect of the sphere of culture through the prism of cultural practices. The effects of cultural practices by spheres of influence are considered in accordance with the state of the economy, the state of the community, the state of the behavior of the individual with the characteristics of the corresponding indicators. The scientific novelty. The possibilities of using the term “cultural practice” in a broad sense for understanding collective behavior are revealed, which opens up prospects for the formation, reproduction and implementation. The practical significance. When setting the task of studying the long-term processes of reproduction and implementation of a certain cultural practice, it is advisable, in addition to sources of official statistics, to use sources of information space of the community (discussion of needs, demonstration of value orientations), a cross-section of public opinion (normative views and intentions to act), observational monitoring of facts of mass behavior. Conclusions. The results of activities in the field of culture are manifested through its impact on collective behavior. This is the creation of new practices, increasing the stability of existing ones (quantitative — expansion of the scale, qualitative formation of stereotypes, traditions, customs), elimination and rejection of outdated cultural practices. Changes in collective behavior correlate with changes in the information space of society, public opinion.