Digital innovation management in industrial enterprises: analysis of international and national experience

The article defines the concept of digital innovation as a type of innovation based on the implementation and use of digital technologies that change products, services, business processes and interaction models inside and outside the organization. Significant differences between digital innovations and traditional innovations are: they are based not on material technologies, but on digital ones; the result is software solutions, platforms, services; the speed of dissemination is much higher than traditional innovations due to the use of flexible management methodologies; the sources of created value are data and their analysis, interaction, user experience; the type of effective interaction is a network ecosystem, a digital platform; high scalability when using platforms and network ecosystems. A model of the digital innovation management system of industrial enterprises has been developed. It consists of interacting subsystems of digital management (control subsystem) and digital technologies (managed subsystem). In turn, the digital management subsystem is a complex set of digital culture, digital strategy, digital interaction, flexible management methods, as well as changes in the business model and organizational structure. An analysis of digital innovation management indicators in Ukraine was conducted, which indicate contradictory trends: on the one hand, Ukraine is an exporter of digital technology development services, which implies at least the presence of qualified personnel who are able to create appropriate software and have a digital culture. On the other hand, the penetration of digital technologies into national industrial enterprises has extremely low indicators, which is determined by the low level of development of industrial enterprises themselves. Such trends are explained by the predominance of short-term financial interests over long-term economic interests and cannot ensure sustainable long-term development of the national economy, which implies the need to change priorities in favor of the innovative and investment development of national industrial enterprises.