What Matters in Stakeholders’ Satisfaction? The Case of a Nutrition Improvement Program in Laguna, the Philippines

The prevalence of malnutrition has been a pressing social and health issue in the Philippines. The University of the Philippines Los Baños has been implementing the Barangay Integrated Development Approach for Nutrition Improvement (BIDANI) program with local governments in mainstreaming nutrition improvement programs (NIP) as a critical component of rural development. This study aimed to assess the stakeholders’ satisfaction with BIDANI using the 3P program satisfaction framework – namely “People,” “Process,” and “Product” – and their corresponding indicators. A total of 131 stakeholders from the municipalities of Calauan, Nagcarlan, and Rizal, Laguna, the Philippines, participated in the self-administered satisfaction survey. The results indicate that the majority (94%) of the stakeholders had a favorable rating of the BIDANI program. Descriptive statistics revealed the highest mean value for “People,” followed by “Process” and then “Product.” However, ANOVA revealed no significant difference in the means between these attributes. For the 3P indicators, the statements that BIDANI “treats the stakeholders with respect” (people); that the program “helps in improving the nutritional status of the barangay”; and that "the training provided adequate knowledge, skills, and attitude to participants through BMIS" (both under “Process”) obtained the highest mean values of satisfaction from stakeholders. Results further revealed that most of the indicators under the 3Ps significantly contributed to the stakeholders’ overall satisfaction rating, particularly the indicators that BIDANI can: [i] “benefit the stakeholders positively”; [ii] “the training provided adequate knowledge, skills, and attitude to participants through BMIS”; and that it helped [iii] in “improving the nutritional status of the barangay” and [iv] "established partnership building, network, and linkages." These findings provide valuable insights into the importance of integrating stakeholders’ satisfaction in a more extensive multidimensional social impact assessment for better adaptive management and the development of effective and tailored interventions of NIPs in the Philippines and elsewhere.