The facade as communication tool between brand identity, localism and sustainability

This article explores the intersection of localism and sustainability in retail design, analyzing how a strong connection with the context can contribute to achieving a more sustainable approach. Through the analysis of case studies, the article will specifically focus on the design of retail spaces, highlighting best practices in which local aesthetics, languages, and materials are integrated and reinterpreted through the use of technology to foster a sustainable design approach. In a historical period where environmental awareness and the importance of local identities are increasingly recognized, it is essential to understand the opportunity for collaboration between designers and brands to create spaces that are not only aesthetically appealing but also deeply rooted in the local context and environmentally responsible.