Use of social media as a sales strategy in family businesses of División del Norte in Escárcega Camp.

Use of social media as a sales strategy in family businesses of Divisin del Norte in Escrcega Camp.General: Analyze the influence of using social media as a sales strategy in family businesses in Escrcega during the year 2025, in order to identify its impact on competitiveness and propose alternatives to strengthen their economic growth. Specific:Measure the level of social media adoption in family businesses.Determine the relationship between social media use and the increase in sales.Propose viable and accessible digital strategies that improve the visibility of family businesses.In Escrcega, family businesses represent a fundamental economic pillar by generating employment and meeting local needs.However, a large part of them continue to use traditional sales and promotion schemes, which limits their growth and competitiveness.In contrast, social networks have emerged as strategic tools that allow for market expansion, creating bonds with customers, and strengthening the sustainability of businesses in a digitized environment.Analyzing the role of these platforms is essential to boost the local economy.