Social media and its strategic role in the growth of micro-enterprises in coffee shops IN ESCARCEGA

83,7 % 18,7 % 01 02 03 04Businesses that effectively integrate digital marketing and social media strategies are able to increase their visibility, build customer loyalty, and boost sales, highlighting the importance of these tools in local and community settings.

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Published
2025-09-29
DOI
https://doi.org/10.54985/peeref.2509p7438234
Primary Topic
Media and Digital Communication
Type
article
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article

Social media and its strategic role in the growth of micro-enterprises in coffee shops IN ESCARCEGA

N. Herrera, José Alberto Sánchez López
Media and Digital Communication
article

Social media and its strategic role in the growth of micro-enterprises in coffee shops IN ESCARCEGA

N. Herrera, José Alberto Sánchez López
article en

Abstract

83,7 % 18,7 % 01 02 03 04Businesses that effectively integrate digital marketing and social media strategies are able to increase their visibility, build customer loyalty, and boost sales, highlighting the importance of these tools in local and community settings.

Tecnológico Nacional de México (MX)
Media and Digital Communication
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Social media and its strategic role in the growth of micro-enterprises in coffee shops IN ESCARCEGA — N. Herrera, José Alberto Sánchez López · (2025) | TGRS Research Map | TGRS