Development of Criteria for Evaluating the Value Created by an Educational Organization in the Context of Digital Transformation

The study examines the quantitative tools for measuring the value generated by educational organizations for consumers, analyzed across various client categories. Particular attention is paid to assessing the uncertainty in the perception of value created by educational institutions for different types of clients. The aim of the study is to propose a criterion for evaluating the dynamics of this uncertainty, taking into account the volume of data available to consumers amidst digital transformation, while ensuring objectivity, independence, and compara-bility. It is emphasized that the strength of client impact on the need to adapt core and auxiliary value creation processes can be expressed as the product of the significance of the respective client category and the accel-eration of uncertainty for that client type. Based on the findings, recommendations are formulated to enhance the manageability of value adaptation to evolving client expectations in the context of digital transformation, thereby reducing uncertainty in managerial decision-making.