Advanced digital applications for the development of personalised models for women's clothing

In the age of digitalization, designers have all the tools they need to create, innovate and develop new styles to attract and retain customers. They can use specialized IT applications (with geometric tools) to develop personalized styles based on integrating the customer’s anthropometric measurements and stylistic preferences. This paper presents a new approach to designing personalized women’s models using geometric digital applications. Suppose the designer decides to change the values of the initial data, add/delete data or change the structure of the geometric functions of the design script. In that case, all parts of the model designed with geometric functions are automatically changed. In this way, the shape of the model pieces for atypical bodies of customers or several other customers can be created/ drafted accurately and quickly.