Impact of Organizational Commitment (OC) on Organizational Citizenship Behaviour in IT Service Organizations

ABSTRACT The influence of Organizational Commitment (OC) on Organizational Citizenship Behavior (OCB) in information technology service organizations. Employee performance, retention, absenteeism, and overall success are all influenced by OC, a substantial component of organizational behavior. Influential factors are identified as key variables, including Transformative Leadership Style, Organizational Culture, and Work Motivation. It underscores the significance of cultivating a culture that prioritizes trust and support to improve OC and, as a result, OCB. In complex and competitive markets such as the IT service industry, companies can encourage extra-role behaviors that result in improved organizational outcomes and profitability by enhancing job satisfaction and organizational commitment. The investigation addresses a lacuna in the existing literature by concentrating on the relationship between OC and OCB in the context of IT service organizations. It offers valuable insights for both academic inquiry and practical application in human resource management. Keywords: Organizational Commitment (OC), Organizational Citizenship Behavior (OCB), Affective Commitment, Continuance Commitment, Normative Commitment, IT Service Organizations, Employee Loyalty.