Online e-Cigarette Retailers’ Use of Price Incentives and Product Features to Attract Adolescent and Young Adult Purchases: Cross-Sectional Choice-Based Study

The findings show that adolescents and young adults are attracted to several aspects of e-cigarette retailer website content. Providing tailored prevention education about price incentives, flavors, and starter kits to vulnerable groups at risk of purchase and ensuring effective age verification could discourage e-cigarette online purchases.