Tourism Trend during the Pandemic: A Case Study of an Albanian Accommodation Facility through the Online Booking System

The task of this paper is to investigate the extent to which the tourism industry is affected by the pandemic during the year 2020. The aim is to shed light on the influx of tourists during 2020 - 2021 in comparison with the previous year, that of 2019. Emphasis will also be placed on the nationalities of tourists visiting Vlora. The accommodation facility under analysis is an apartment unit located by the seaside in the city of Vlore which provides hospitality to foreigners. The findings confirm the fact that the numbers of tourists during 2020 had shrunk compared to previous years and the countries mostly entering Albania were those bordering our territory such as the Republic of Kosovo, Northern Macedonia, and Serbia. Online booking reservation system of the apartment unit reveals interesting data on the number, percentage and nationality of accommodated tourists.