Digital Transformation and Sustainability in the Hospitality Industry: Pathways for Innovation and Competitiveness

This paper synthesizes peer-reviewed research and authoritative industry reports (2014–2025) to explore how digital transformation can enable sustainable practices, generating both environmental and competitive advantages. Drawing on a systematic literature review and illustrative corporate case studies (Hilton, Meliá Hotels International, NH Hotel Group), the paper develops an integrative framework that links digital capabilities (analytics, automation, platforms) with sustainability practices (energy efficiency, waste reduction, circular economy, climate adaptation) and performance outcomes (operational efficiency, customer engagement, resilience). Findings indicate that data-driven decision-making and smart technologies amplify the impact of sustainability strategies, provided firms invest in dynamic capabilities, governance, and human capital. Barriers include high investment costs, regulatory fragmentation, and skills gaps, particularly among small and medium enterprises (SMEs). Policy and managerial recommendations are proposed to operationalize the dual transition under frameworks such as the European Green Deal and the Glasgow Declaration on Climate Action in Tourism.