Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation:

Authors

Mai Kikumori (ORCID: https://orcid.org/0000-0003-1716-9171)
Ryuta Ishii (ORCID: https://orcid.org/0000-0002-5589-1926)

Institutions

Ritsumeikan University (JP)

Publication Details

Journal: Quarterly Journal of Marketing
Published: 2025-09-29
DOI: https://doi.org/10.7222/marketing.2025.047
Primary Topic: Digital Games and Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation:

Mai Kikumori, Ryuta Ishii

Sep 29, 2025

Quarterly Journal of Marketing

Digital Games and Media

article

Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation:

Mai Kikumori, Ryuta Ishii

September 29, 2025article en

Abstract

No abstract available for this paper.

Quarterly Journal of MarketingVol. 45(4)

Ritsumeikan University (JP)

Openalex Percentile: Top 65%

Digital Games and Media

DOI Open Access PDF OpenAlex

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Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation: — Mai Kikumori, Ryuta Ishii · Quarterly Journal of Marketing (2025) | TGRS Research Map | TGRS