Emotions in Fandom Crowdfunding: Investigating How Online Interactions Affect Collaborative Monetary Activities

Fandom crowdfunding, where fans collectively raise funds for idols, fosters dynamic interactions within fandom communities, evoking a range of emotions. Despite the prevalence of such activities, the specific emotions involved and their effects on participant behavior remain underexplored. Addressing this, our mixed-methods study—encompassing observations, interviews, and analysis of crowdfunding data—investigated emotions during fandom crowdfunding and their influence on behavior across crowdfunding stages: planning, support, encouragement, realization, and auditing. We identified 10 key emotions related to idols and the community, finding these emotions crucial in shaping participant actions. Our findings highlight the dual impact of fandom crowdfunding on the community’s internal dynamics and its relationships with idols and broader society. We propose design recommendations for enhancing fandom crowdfunding and suggest how general crowdfunding can benefit from insights gained from the fandom context, offering a novel understanding of emotions in collaborative monetary activities.