The aesth-ethic science of visual data storytelling: Istat's experience

In the contemporary techno-informational visual revolution, the Italian National Institute of Statistics (Istat) is advancing the technical-scientific synergies between multi-source, multi-dimensional statistical production and multi-target, multi-channel statistical communication. More specifically, Istat's communication envisions the harmonization of ‘content’ and ‘container’ not only as a Figure/Ground dialectic, but also as an interpenetration between statistical substance and the visual form of its phenomenological representation. Within this strategic approach, this paper presents Istat's growing infographization of its multi-thematic production, with a focus on video infographics as a case study, discussing its main challanges.