Coexistence of Tradition and Modernity for Cultural Sustainability: The Teochew Opera Approach in Malaysia

Traditional cultural practices, increasingly impacted by modernisation and urbanisation, are experiencing diminished transmission and declining interest among younger generations. Teochew opera in Malaysia is no exception, pressured under similar challenges in sustaining its relevance and appeal within contemporary society. Considering these shifts, the sustainable preservation and revitalisation of traditional arts has become a pressing concern for scholars and cultural practitioners alike. This study investigates strategies for sustaining Teochew opera in Malaysia, employing qualitative methods including participant observation and semi-structured interviews. The findings reveal that Teochew opera operates within a sacred and secular framework, serving religious rituals and cultural festivals. This duality allows for continuity through tradition in sacred settings and adaptation through innovation in secular contexts. The coexistence of these realms offers a blueprint for sustainable cultural evolution. While challenges such as low youth engagement and limited institutional support persist, the research underscores the potential of educational initiatives and community-driven efforts to renew interest and ensure continuity. The study contributes valuable insights for policymakers and cultural stakeholders seeking to safeguard intangible cultural heritage in pluralistic, rapidly modernising societies.