Macera Turizmi Kapsamında Yapılan Bir Açık Hava Rekreasyonu: Göreme Sıcak Hava Balon Turları

The aim of the study is seeking answers to some questions which are what is the historical background of balloon flights in the research field, and what is the impact of balloon flights on the economy and tourism of the region, and what is the profile of the visitors who board the balloon? Qualitative research method was used in this research and data was obtained by interview technique. Face-to-face interviews were held with balloon companies using semi-structured interview forms. Qualitative data, thematically was classified and was made meaningful. The data were described and interpreted through thematicization and quotations. According to the data of the study, balloon flights in the research area started in 1992, and commercial flights started in the 2000s. 27 balloon companies in the region operate flights with a daily capacity of 156 balloons and with prices 80-240 Euros. It is estimated that approximately 1500 people are employed in balloon companies. Approximately 80-90 percent of the visitors who board the balloon are foreigners, and Chinese and Indian tourists have higher demand for balloons. The sharing of balloon photos on social media has contributed to an increase in foreign tourist arrivals. Balloon flights enable the promotion of the region and the diversification of recreational activities in the region