Research on the Impact of ESG Performanceon Firm Value

With the growing global focus on sustainable development, ESG principles have become crucial in corporate decision-making.ESG not only underscores the importance of environmental sustainability and social responsibility but also aligns with China's highquality development objectives and advances the "dualcarbon" goal.Recent corporate governance failures, exemplified by the Luckin Coffee scandal, have amplified market concerns over Non-financial performance, urging companies to adopt more rigorous ESG management practices to foster social trust and sustain market competitiveness.The concept of ESG originates from ethical and responsible investment and was integrated into the UN Principles for Responsible Investment