ESTRATÉGIAS DISCURSIVAS EM RESPOSTA AO ATIVISMO DIGITAL DE ERIKA HILTON EM RELAÇÃO À UNIÃO HOMOAFETIVA

Digital activism, particularly on Twitter (X), expands political debates and potentially shapes public opinion. This study explored the discursive strategies present in 2,380 tweets related to Erika Hilton's 2023 activism in support of same-sex unions. Four strategies emerged: the idealization of Erika; opposition to the bill; rejection of same-sex unions accompanied by hostility toward the LGBTQIA+ community; and prejudiced disqualification of Erika. The analysis reflected on how Erika's mobilization on Twitter contributed to the construction of meanings around the topic, emphasizing the discursive tensions surrounding same-sex unions.