The Impact of Brand Trust and Perceived Value on Purchase Intention in the Football Boots Sector in Oman

This paper examined the influence of brand trust and perceived value on purchase intention for football shoe brands. The method used for data collection was a questionnaire. A total of 233 respondents who play in the Amateur Football Player League took part in this study. The measurement used a 5-point Likert scale ranging from 1= “completely disagree” and 5= “completely agree”. The data analysis techniques are descriptive statistical analysis, data instrument tests, multiple linear regression, F, t, determination, and beta coefficient. The study's findings demonstrated that brand trust significantly positively influenced purchase intention. Furthermore, the results revealed that perceived value positively affected purchase intention.