Brand Birth to Brand Launch…. the Success Story Case Study by Communication Design Students under the module - Brand Design

Abstract: Entrepreneur who are the founders of business proposal which may be service or product oriented don’t have the clarity about the branding or what is a brand, when it is to defining their brand identity, or message with visual representation. They just think of the business without any clarity of the brand. This has to stand out in the market crowded with other brands. As quoted by Steve Forbes “Your Brand is the Single Most Important Investments You Can Make in Your Business” This paper elaborates that Branding isn’t about looking good; it’s about making an impact to the stakeholders, explains how a brand visual identity develops a powerful, identifiable presence and how its personality reflects its beliefs and goals. Assure the masses that they will immediately comprehend the brands meaning. The brand visual identity builds a strong emotional bond with customers to win their loyalty and a love for the brand and its various variety of goods it manufacturers. After conducting extensive market research, a manufacturer or an industrialist must first decide on a company’s name, describing its business model and the components that will be introduced to the market and recognized by its name by the ultimate consumers. Any product gains a brand visual identity when consumers recognize it by its name. Your brand should go through a rigorous process of applying all the basic elements, design principles, typography, color and visually attractive impact on the end consumers if you want to make them fall in with the brand at first sight. So that this secret component, which is recognized by a visual identity, makes the brand’s visual identity design stand out in the marketplace. This article explains how students can apply the aforementioned basic elements, principles of design, typography and color to learn and practice design theories so that they can express their creative unique ideas through this brand design projects. In order for your brand’s visual identity design to stand out from the competition and be recognized by a visual identity, this secret ingredient is necessary. For students who have chosen visual communication design as their specialty, this article will open their eyes about the entire process and understanding about the brand visual identity design. The case studies of students will work as a guide for future designers, the learning and application process which is discussed in the classroom together with references to their completed final work. Also describes how a Brand Identity builds a strong, recognizable presence, its personality which reflects values and visions.