Empowering Community-Based Flood Disaster Management Through Media Technology: Evidence from Community Leaders for Sustainable Community Development in Malaysia

Media technology plays a critical role in sustainable development, particularly in the context of community-based disaster management, where it enhances preparedness and the efficiency of communication during flood events. This study examines the use of media technology by community leaders in disseminating information and coordinating actions during floods, while also identifying key communication-related challenges. A total of 169 community leaders from the states of Kedah, Kelantan, Selangor, and Johor participated as respondents in this study. Data were collected through a structured questionnaire that included items on the use of social media applications (such as WhatsApp and Facebook), levels of technological literacy, and communication skills during disasters. Descriptive analysis revealed that the use of social media significantly accelerated information dissemination and improved community preparedness. Spearman correlation analysis indicated a moderate to strong significant relationship between communication skills and leadership aspirations (r = 0.388). However, several constraints in media technology usage were reported, including limited internet access, lack of ICT training, and intergenerational skill gaps. Between 34% and 48% of respondents in specific states reported communication challenges due to poor internet connectivity and insufficient ICT training. The study recommends expanding communication technology training programs for community leaders and developing more systematic disaster communication platforms at the village level. These efforts are essential to support the integration of media technology into more inclusive disaster management strategies, thereby contributing to sustainable community development.