Practice of the Industry-Teaching-Research Integration Teaching Model in the Course "Cultural Symbols and Visual Design" within the Context of Rural Revitalization: A Case Study of the Yangfutan Project

The rural revitalization strategy imposes dual requirements on the "cultural literacy" and "practical capabilities" of design oriented talents. Nevertheless, the traditional teaching model of the course "Cultural Symbols and Visual Design" suffers from issues such as the disjunction between theory and practice and design's detachment from real world demands. This paper takes the Product Design major of Jingdezhen Ceramic University as the mainstay and Yangfutan Village in Changnan New District, Jingdezhen City as the practical subject, explores the reform of the industry-teaching-research integration teaching model for this course. Grounded in school-local cooperation, this model closely aligns course teaching with the visual image construction requirements of Yangfutan Village. Through leading students to conduct on site investigations and collate four categories of cultural symbols, namely, the village's historical legacies, red culture, industrial craftsmanship, and ecological geography, and with "village visual image design" as the core task, deliverables such as LOGOs and wayfinding systems are accomplished. By integrating project-based teaching theory, this research elaborates on the design and implementation process of the teaching model and validates its efficacy in enhancing students' cultural exploration, practical design, and service capacities. It aims to furnish a practical exemplar for the teaching reform of art and design courses against the backdrop of rural revitalization.