Teaching Paper: Frequently Asked Questions on Corporate Partnerships and Sponsorships

This Teaching Paper consolidates the most common questions non-profits face when approaching corporate partnerships and sponsorships. Organized into five themes—identifying potential partners, structuring proposals, measuring impact, understanding sponsorship benefits, and engaging corporate employees—the paper provides concise, research-based answers enriched with practical notes and real-world examples. By combining theory and applied insights, it serves both as a practitioner’s quick-reference guide and as an academic teaching tool for applied discussions on cross-sector collaboration.