Creativity or submission? Young Europeans face generative artificial intelligence in a hyper-regulated market

Young Europeans are already immersed in a new world where generative technologies are developing in unpredictable ways. The article aims to assess the growing risks and opportunities of work and to identify ways to be creative leaders in the new productive processes. The risk of submission to algorithms might depend on the hyper-regulatory framework and the consequent worry of civil or criminal liability. Simple, clear and soft rules, holistic education, full involvement in firms’ strategies, objective-focused working, profit sharing and appropriate remuneration should promote young workers’ sense of responsibility and critical thinking. Only a business-friendly environment will stimulate a creative approach to generative artificial intelligence. In this context, young people in Europe might promote a new season of entrepreneurship and self-employment.