Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio
This concluding article synthesizes lessons from twelve chapters on corporate partnerships and sponsorships, with particular focus on developing countries and low-resource contexts. It highlights best practices in partner identification, proposal development, sponsorship strategies, negotiation, relationship management, communication, and sustainability. The analysis underscores that alignment of values, mutual benefit, transparency, and adaptability are the cornerstones of effective collaboration. For practitioners, it provides actionable strategies to build resilient partnerships; for academics, it advances debates on cross-sector governance and the evolving role of corporations in social development.
Authors
- Anna Neya Kazanskaia (ORCID: https://orcid.org/0009-0009-5669-1676)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.64357/neya-gjnps-cr-prt-spn-14
- Primary Topic
- Corporate Governance and Law
- Type
- article
- Field-Weighted Citation Impact
- 0.00