Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio

This concluding article synthesizes lessons from twelve chapters on corporate partnerships and sponsorships, with particular focus on developing countries and low-resource contexts. It highlights best practices in partner identification, proposal development, sponsorship strategies, negotiation, relationship management, communication, and sustainability. The analysis underscores that alignment of values, mutual benefit, transparency, and adaptability are the cornerstones of effective collaboration. For practitioners, it provides actionable strategies to build resilient partnerships; for academics, it advances debates on cross-sector governance and the evolving role of corporations in social development.

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.64357/neya-gjnps-cr-prt-spn-14
Primary Topic
Corporate Governance and Law
Type
article
Field-Weighted Citation Impact
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article

Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio

Anna Neya Kazanskaia
Corporate Governance and Law
article

Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio

Anna Neya Kazanskaia
article en

Abstract

This concluding article synthesizes lessons from twelve chapters on corporate partnerships and sponsorships, with particular focus on developing countries and low-resource contexts. It highlights best practices in partner identification, proposal development, sponsorship strategies, negotiation, relationship management, communication, and sustainability. The analysis underscores that alignment of values, mutual benefit, transparency, and adaptability are the cornerstones of effective collaboration. For practitioners, it provides actionable strategies to build resilient partnerships; for academics, it advances debates on cross-sector governance and the evolving role of corporations in social development.

Openalex Percentile: Top 61%
Corporate Governance and Law
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Mastering Corporate Partnerships and Sponsorships: Lessons and Future Directio — Anna Neya Kazanskaia · (2025) | TGRS Research Map | TGRS