Teaching Paper: Sponsorship Package Models for Strategic Non-Profit Engagement

Sponsorship has become a vital resource mobilization strategy for non-profits, enabling them to secure financial and in-kind support while providing corporations with visibility and reputation benefits. This Teaching Paper introduces structured sponsorship package models that offer non-profits adaptable frameworks for events and programs. Tiered options—from platinum naming rights to bronze recognition—are presented as scalable tools to attract and manage sponsors in diverse contexts. Practical guidance, a real-world case study, and reflection questions illustrate how sponsorship models enhance professionalism, transparency, and alignment with corporate CSR priorities.