Teaching Paper: Peer-to-Peer Fundraising Guides for Non-Profits

Peer-to-peer (P2P) fundraising harnesses the power of networks and personal connections, empowering individuals to raise funds on behalf of non-profits. This Teaching Paper introduces structured tools and strategies for designing, implementing, and evaluating P2P campaigns. It provides a campaign planning guide, fundraiser toolkit, progress tracking sheet, and global case studies from Charity: Water, Movember, and Susan G. Komen. By combining conceptual grounding with practical templates, the paper offers academics a teaching resource and practitioners a replicable toolkit for community-driven campaigns. It emphasizes SMART goal-setting, audience segmentation, supporter training, recognition, and adaptive monitoring, ensuring that campaigns foster accountability, inclusivity, and long-term engagement.