Teaching Paper: Glossary of Fundraising and Donor Engagement Terms

This Teaching Paper presents a structured glossary of key fundraising and donor engagement terms, providing non-profits with a shared vocabulary to strengthen resource development. Covering concepts from Annual Funds and Appeals to Stewardship, Peer-to-Peer Fundraising, and Year-End Giving, each entry includes both an academic definition and a practical application. A case study illustrates how these concepts interact in a comprehensive fundraising plan, while reflection questions encourage critical application in organizational practice. This glossary functions simultaneously as a teaching resource and a professional reference, bridging theory with actionable strategies for sustainable donor relationships.

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-06
Primary Topic
Religion, Society, and Development
Type
article
Field-Weighted Citation Impact
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article

Teaching Paper: Glossary of Fundraising and Donor Engagement Terms

Anna Neya Kazanskaia
Religion, Society, and Development
article

Teaching Paper: Glossary of Fundraising and Donor Engagement Terms

Anna Neya Kazanskaia
article en

Abstract

This Teaching Paper presents a structured glossary of key fundraising and donor engagement terms, providing non-profits with a shared vocabulary to strengthen resource development. Covering concepts from Annual Funds and Appeals to Stewardship, Peer-to-Peer Fundraising, and Year-End Giving, each entry includes both an academic definition and a practical application. A case study illustrates how these concepts interact in a comprehensive fundraising plan, while reflection questions encourage critical application in organizational practice. This glossary functions simultaneously as a teaching resource and a professional reference, bridging theory with actionable strategies for sustainable donor relationships.

Openalex Percentile: Top 65%
Religion, Society, and Development
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Teaching Paper: Glossary of Fundraising and Donor Engagement Terms — Anna Neya Kazanskaia · (2025) | TGRS Research Map | TGRS