Teaching Paper: Glossary of Fundraising and Donor Engagement Terms
This Teaching Paper presents a structured glossary of key fundraising and donor engagement terms, providing non-profits with a shared vocabulary to strengthen resource development. Covering concepts from Annual Funds and Appeals to Stewardship, Peer-to-Peer Fundraising, and Year-End Giving, each entry includes both an academic definition and a practical application. A case study illustrates how these concepts interact in a comprehensive fundraising plan, while reflection questions encourage critical application in organizational practice. This glossary functions simultaneously as a teaching resource and a professional reference, bridging theory with actionable strategies for sustainable donor relationships.
Authors
- Anna Neya Kazanskaia (ORCID: https://orcid.org/0009-0009-5669-1676)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.64357/neya-gjnps-cm-bsd-fr-tp-06
- Primary Topic
- Religion, Society, and Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00