PRESUPPOSITION IN ONLINE GUEST REVIEWS OF SHERATON BANDUNG HOTEL IN 2024: A PRAGMATICS STUDY

This study examines the impact of online guest reviews on the reputation and consumer decisions in the hospitality industry. It aims to identify presupposition and differences in presupposition trigger between positive and negative reviews at the Sheraton Bandung Hotel and Towers. The research uses a descriptive qualitative theory method and 62 online guest reviews data from the Marriott International Sheraton Bandung Hotel and Towers website in 2024, with classification used for data analysis The result indicates that the most dominant presupposition was existential presupposition with a total of 36 (58.07%) presuppositions, lexical presuppositions 13 (20.97%), factive presuppositions 10 (16.12%), and counterfactual presuppositions 3 (4.84%). Presuppositions triggered by definite descriptions were 36 (58.07%) data, followed by iteratives 9 (14.52%) data, factive verbs 9 (14.52%) data, change of state verbs 4 (6.45%) data, implicative verbs 1 (1.61%) data, comparisons and contrasts (1.61%) data, counterfactual conditionals 1 (1.61%) data, and the last one was verbs of judging 1 (1.61%) data. Positive reviews are characterized by definite descriptions, change of state verbs (change as suggestion), iteratives, comparisons and contrasts, factive verbs, counterfactual conditionals, and verbs of judging. Negative reviews are characterized by change of state verbs (change as complaint), factive verbs and implicative verbs.