El auge del paddle surf: evaluación del impacto económico y oportunidades de negocio

Introduction: this article examined the global and local economic impact and business opportunities associated with the increasing popularity of stand-up paddleboarding. the evolution of this sport from its origins in surfing to its current widespread appeal was highlighted, emphasizing its physical, sociocultural, and environmental dimensions. Objective: the objective was to analyze the economic effects and market growth of stand-up paddleboarding, both internationally and specifically in Spain, as well as to identify the main drivers and future prospects of the sector. Methodology: a descriptive methodology was used, combining the review of sectoral reports, statistical data, and information provided by national associations, focusing on market growth rates, investment trends, and the contribution to gross domestic product. Results: the results showed significant global expansion of the stand-up paddleboarding market, with projections of reaching USD 3.17 billion by 2030 and a compound annual growth rate of 9.6%. In Spain, the sector experienced an annual growth of 15% in recent years, with an estimated turnover of 228 million euros in 2023, mainly driven by the increase in tourism and investment in related infrastructure and services. Discussion: the discussion contrasted these findings with other studies, confirming the positive economic impact of water sports and the growing interest in outdoor activities. the development of new equipment and the diversification of activities such as touring, yoga, and fishing contributed to the expansion of the market. Conclusions: in conclusion, stand-up paddleboarding was identified as a sport with considerable economic influence and promising prospects in the sports and leisure industry, both globally and in the spanish context.