El emprendimiento universitario en Colombia desde el apoyo familiar, persistencia emprendedora y desempeño

University entrepreneurship (UE) is gaining increasing academic and organizational attention. However, there is little research on therole of family social support (FSS) in the business performance (BP) of businesses established by students. This information gap is significantgiven that SF, in its emotional (ESF) and instrumental (IFS) dimensions, can be strategic for the development and sustainability of these ventures.Consequently, this study aims to analyze the effect of SFS on the BP of ventures led by university students in Colombia, additionally consideringthe mediating role of Entrepreneurial Persistence (EP), a central quality for maintaining entrepreneurial commitment and overcoming obstacles.The study adopts a quantitative approach, using information from 1,287 student entrepreneurs covered in the GUESSS Colombia 2021 Report.Statistical processing of the data was performed using partial least squares structural equations modeling (PLS-SEM). The results indicate thatASFE and ASFI have a positive impact on DE. Likewise, it is found that the mediation of PE is more relevant when considering the emotionalcomponent of family support. It is concluded that family support plays a relevant role in the success of university entrepreneurship, which, basedon close support networks, has important implications for the design of educational policies and institutional programs aimed at strengtheningentrepreneurship among university students.