Guwahati As A Catalyst For Medical Tourism In Northeast India: An Evaluation Of Growth Potential And Systemic Barrier

Medical tourism has emerged as a significant contributor to global healthcare and economic development, with India positioning itself as a leading destination due to its affordable and high-quality medical services. Among India’s emerging medical tourism hubs, Guwahati, the largest city in Assam and the gateway to Northeast India, holds immense potential to drive medical tourism growth in the region. This study explores the prospects and challenges of establishing Guwahati as a key catalyst for medical tourism in Assam. The research examines Guwahati’s existing healthcare infrastructure, its accessibility for patients from Northeast India, Bhutan, Bangladesh, and other neighbouring regions, and its role in integrating modern medical facilities with traditional healing practices such as Ayurveda and naturopathy. The study also identifies challenges, including infrastructural gaps, limited international marketing, accreditation concerns, and regulatory hurdles that may hinder the city’s growth as a medical tourism hub. Findings suggest that strategic investments in healthcare infrastructure, branding, policy support, and public-private partnerships can significantly enhance Guwahati’s position as a preferred destination for medical tourists. The study provides policy recommendations and strategic solutions to bridge the existing gaps and promote sustainable medical tourism growth in Assam. The insights from this research can benefit policymakers, healthcare providers, and tourism stakeholders in harnessing Guwahati’s potential to boost both healthcare services and economic development in the region.