Distribution logistics technologies applied in the management of logistics operation to increase business competitiveness

This study investigates the evolving concept of competitiveness in logistics, emphasizing the role of digitalization, technological innovations, and strategic resource management in enhancing operational efficiency and securing a competitive advantage. The research traces the historical development of logistics competitiveness, from early market competition theories to modern strategies incorporating digital technologies. It also explores the impact of digital investments on logistics operations, offering insights into integrating digital solutions to improve operational efficiency. A two-level methodology is applied to analyze Information and Communication Technology (ICT) applications in Lithuanian third-party logistics (3PL) companies, statistical analysis with data collected from warehouse databases and regression analysis used to evaluate the impact of ICT on hardware, software, added value and labour productivity. The research suggests that investments in software influence added value and labor productivity more significantly than those in hardware. The analysis, based on data from 2020 to 2024, reveals that warehouses in Vilnius generate higher added value and labour productivity than other regions. In Kaunas, software contributed 25% to added value, while in Vilnius, it increased labour productivity by 1.97 times. These results emphasize the significant role of software in improving logistics performance and achieving a competitive advantage in logistics operations management.