Householders Satisfaction on Solar Energy Products in Kerala

ABSTRACT The adoption and success of solar energy products depend largely on their ability to meet and exceed consumer expectations compared to conventional energy sources. Grounded in diffusion theory, this study examines householders’ satisfaction with solar energy products in Kerala, focusing on four dimensions: price satisfaction, perceived benefits, ease of use, and ease of purchase. Using a sample of 600 households and employing ANOVA tests, the study finds significant variations in satisfaction across family income levels, family size, and occupational status. Results indicate that higher-income and government-employed households express greater satisfaction due to affordability and long-term cost benefits, while larger families and agricultural households report challenges related to cost and maintenance. These findings emphasize the importance of financial accessibility, effective awareness programs, and supportive policies in driving successful adoption and sustained use of solar technologies. The study provides valuable insights for policymakers, manufacturers, and distributors seeking to enhance consumer satisfaction and strengthen the market viability of solar energy products in Kerala. Keywords: Satisfaction, Solar Energy, Consumer Preference, Kerala, Householders.