MOBILE TECHNOLOGIES AS A TOOL FOR INCREASING DIGITAL LITERACY AND ACCESSIBILITY OF SERVICES IN RURAL AREAS

Developing a mobile app for rural delivery is one of the most important challenges of our time. Rural residents often face difficulties in adapting to new digital technologies due to the lack of IT infrastructure, small population, and poor internet quality. This article examines the key aspects of implementing such a project, with a particular focus on creating a user-friendly and intuitive app tailored to the needs of rural users. The study highlights both challenges, including infrastructural limitations and digital literacy gaps, and opportunities, such as promoting digital inclusion and meeting the needs of rural residents. The study identifies key factors for successful implementation, such as simplifying navigation, ensuring accessibility, and taking into account the socio-economic characteristics of rural areas. By focusing on an intuitive interface and a clear structure, the project aims to bridge the digital divide, allowing rural users to enjoy modern delivery services without the barriers they face every day.