Digital Culture and Its Impact on Knowledge Concealment: A Survey Study from the Perspective of Social Media Users

This study explores the relationship between digital culture and the concealment of knowledge via social media. The study aims to analyze the impact of the different dimensions of digital culture (access to knowledge and digital content, privacy and digital security, interaction and social sharing, content control and digital censorship) on the behavior of individuals in hiding knowledge online. The quantitative study methodology was used, where the data was collected through a questionnaire distributed to a random sample of social media users in the Kadhimiya area of Baghdad. The results of data analysis using simple regression showed statistically significant positive effects for each of the mentioned dimensions on knowledge concealment. The results suggest that privacy, digital security, and content control had a greater impact on increased masking behavior, while the effects were less pronounced for knowledge access and social interaction.