The economy of creative industries in Russia and its export potential: the practice of the Sakhalin region

In the modern world, the creative economy is gradually moving from the category of highly specialized areas to one of the leading driving forces of sustainable development of territories. Music, design, crafts, digital art, media, fashion, gastronomy and other forms of creative activity turn out to be not only a source of inspiration and self-expression, but also become a full-fledged commodity with high added value. This trend is becoming especially important for remote and border regions, where the search for unique forms of economic growth is becoming an urgent necessity. The Sakhalin Region is an extremely interesting case in this context. As an island region with a limited domestic market, specific logistics, and special climatic conditions, Sakhalin faces many challenges in implementing entrepreneurial initiatives. At the same time, there are many factors favorable for the development of creative industries: from the rich culture of indigenous peoples and unique nature to the close proximity to the countries of the Asia-Pacific region. However, despite these advantages, creative products created in the region often face difficulties in entering the market, a weak support system, a lack of infrastructure and a shortage of personnel. This creates the need to rethink approaches to the development, testing, sale and subsequent international expansion of such products. The relevance of the topic is due not only to the need to diversify the economy of the Sakhalin Region, but also to the growing role of creative industries in the global economy as a whole. The transition from a raw material model to a knowledge economy requires flexible, locally sensitive solutions rather than formulaic ones. The development and implementation of creative products contribute to the formation of a new image of the region, increasing its tourist attractiveness and improving the quality of life of the population.