SUCCESS FACTORS OF TOURISM MSMES IN KAMPAR DISTRICT: THE MEDIATING ROLE OF SUSTAINABLE COMPETITIVE ADVANTAGE

Tourism MSMEs make a large contribution to economic growth, but in fact, some tourism MSMEs have problems that they are unable to be consistent or even unable to maintain their business continuity. This study aims to determine and examine the effect of entrepreneurial orientation and social capital on the performance of tourism MSMEs with sustainable competitive advantage as mediation. The population of this research is tourism MSMEs in Kampar Regency, Riau Province. The sampling technique used was purposive sampling. Data were collected through questionnaires with 133 respondents who were managers of tourism MSMEs. Data analysis was conducted using the SEM-PLS approach using SmartPLS4 software. The results showed that entrepreneurial orientation and social capital affect tourism MSMEs, both directly and indirectly through sustainable competitive advantage as a mediator. This research realizes that entrepreneurial orientation and social capital are factors that contribute to the success of tourism MSMEs and sustainable competitive advantage plays an important role in creating opportunities that can improve performance.