The Impact of Promotion and service Quality on Customer Satisfaction at A.L.G Jewelry & Pawnshop: Basis for a Product Promotion Enhancement Plan

This study investigated the influence of promotion and the level of service quality on customer satisfaction at A.L.G Jewelry & Pawnshop. A quantitative-descriptive correlational research design was used, involving 300 respondents across 25 branches. Data were gathered through survey questionnaires which focused on promotional strategies, service quality dimensions, and satisfaction indicators. Both promotion and service quality were perceived as highly extensive. Respondents were very satisfied as to customer satisfaction in all dimensions. While perceptions of promotion and service quality varied by branch location, satisfaction remained stable across demographics. A low but significant positive correlation was found between promotion and service quality and with customer satisfaction. Recommendations includes, maintaining uniform promotional strategies across profile variables, and applying effective practices form for high performing branches outside of Kalibo to improve consistency in all locations