Gestão da inovação e do conhecimento em micro e pequenas empresas: desafios e oportunidades

This article examines how innovation and knowledge management can contribute to the competitiveness and sustainability of micro and small enterprises (MSEs). MSEs, crucial to the economy, face challenges such as resource scarcity and lack of training, which hinder their market adaptation. The study aimed to investigate management strategies that could improve the performance of these businesses. The research was qualitative, involving a literature review and theoretical framework construction, focusing on innovation and knowledge management practices. The results indicated that businesses implementing these strategies perform better in market adaptation. However, they also face challenges due to limited resources and internal resistance. The study concludes that innovation and knowledge management are essential for the success of MSEs, but their implementation requires overcoming internal limitations and external support, such as public policies and capacity-building initiatives.