Adoption of contract vegetable marketing in Ethiopia, the case of Enebsie Sar Midir District in the Amhara Region

This study aimed at analyzing determinants influencing contract vegetable marketing adoption. Multi-stage sampling procedure was employed to select 260 sample respondents. Both primary and secondary data were utilized to achieve the objectives of the study. Primary data was gathered from respondent interview, focus group discussion (FGD), key informants interview (KII) and observation. Whereas secondary data was collected from articles and district official documents. Both simple descriptive and econometric model were used to analysis the data. From the total respondents, about 74.23% and 25.77% of the respondents were non- adopter and adopter of contract marketing, respectively. Onion, cabbage, potato, tomato, garlic, carrot and pepper were the types of vegetables harvested in the study area. Majority of the sample respondents adopted onion, garlic and potato contract marketing than others. Binary probit regression model shows that age and extension contact influenced the adoption of contract vegetable marketing negatively and significantly. Despite this, land size, potential irrigation, road infrastructure and market information influenced adoption of contract vegetable marketing positively and significantly. The study concludes that the policy should aimed at strengthening contract vegetable marketing to reduce rural poverty.