Korunan Alanlarda Ziyaretçi Memnuniyeti Üzerine Bir İnceleme: Abant Gölü Milli Parkı Örneği

In tourism, travel motivation and visitor satisfaction related to it are among the concepts that are widely studied. Visitor satisfaction occurs after receiving a product or service and expresses the emotional state of the tourist after being exposed to all kinds of opportunities. It is also known that motivation and visitor satisfaction have a positive or negative effect on tourist behavior. The existence of natural areas, well-organized appropriate recreation opportunities and having quality facilities are important in the formation of travel motivation. In addition, environmental policies and legal regulations implemented by country administrations are the determining factors in the organization and use of touristic values and natural areas in accordance with their purpose. Promotion and marketing activities carried out within the scope of destination management are among the factors that affect tourist behavior and determine travel motivation. Promotional activities carried out with traditional tools have a certain importance, but it can be much more effective for visitors to share their experiences among themselves by word of mouth. Therefore, visits, which are more closely related to travel motivation, increase the level of satisfaction. In the research, the satisfactoriness of visitor experiences was interpreted by looking at the extent to which the opportunities included in the items presented in the applied survey were satisfied. Among the reasons that motivate a visit to a place and emerge after the visit, there may be different elements besides the visitor's satisfaction. The aim of this study is to reveal the elements that determine the visitor satisfaction level. For this purpose, the satisfaction levels of visitors to Abant Lake National Park were investigated. According to the results of the research, some suggestions are made to the relevant institutions and organizations responsible for Abant Lake National Park.