Teaching Paper: Crisis Communication Planning — A Practical Template for Non-Profit Leaders

Non-profit organizations often operate in volatile environments where crises can jeopardize their mission, resources, and stakeholder trust. This Teaching Paper presents a Crisis Communication Plan Template to help leaders prepare for and respond effectively. The template guides organizations through defining objectives, establishing a crisis management team, identifying potential crises, crafting key messages, selecting communication channels, mapping stakeholders, outlining response procedures, and conducting training drills. By adopting and customizing this structured approach, non-profits strengthen resilience, protect reputations, and maintain stakeholder confidence during challenging times.