Video Book Trailer as an Educational Priority for Media Professionals

Introduction. This paper addresses the significance of video book trailers in the educational process of training future media professionals, as they offer an opportunity to integrate multiple educational and professional programs through original video content. Relevance and Purpose. The article emphasizes that, as a cross-media product, video book trailers hold professional relevance in understanding current trends in screen culture for publishers, advertisers, producers, journalists, cinematographers, screenwriters, directors, and television presenters. Methodology. By combining metric tracking methods, content analysis, and interview and communication techniques, the study proposes approaches and methods that can be applied in the educational process and used by students from various educational and professional programs to create successful video book trailers. Results. A classification of video book trailers is proposed, integrating insights and practices from previous studies and clarifying the criteria related to sound, visuals, content, and form in their creation. The classification also highlights different types of video book trailers, forming a typology based on the theory and practice of broadcast journalism, cinematography, and audiovisual arts. Special attention is given to the monetization of video book trailers as one of the key concepts in media education, focusing on the skills and abilities required to transform book visualization into a source of income. The process of creating visual images, scenes, and characters that convey a book’s events, atmosphere, and content becomes an economic indicator, a source of profit, a competitive advantage, and a process of converting creativity into monetary value. Conclusions. Video book trailers also serve as a means of promoting the students themselves as authors. They are an effective tool for future media professionals to find employment with television or radio companies, YouTube projects, or online radio studios. Video book trailers demonstrate students’ ability to think audiovisually, apply advanced audio-video technologies in content production, and reach their target audience by distributing their work on social media and video-sharing platforms.