Evaluation of Optimal Sustainable Marketing Strategy: an Integrated Multi-Criteria Decision-Making Framework
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Authors
- Nitin Kumar Sahu (ORCID: https://orcid.org/0000-0003-3434-113X)
Publication Details
- Journal
- International Journal of Mathematics in Operational Research
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijmor.2025.10073729
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00