Generative Artificial Intelligence and its Application in Business

This paper deals with the application of generative artificial intelligence in business. With the introduction of information and communication technology, rapid changes are taking place in the business environment. A business organisation should have the capacity to adapt to these changes quickly to compete in the market and to justify its existence in the changing business world. Artificial Intelligence means the creation of computer systems that can works likes human being. (Kayid, 2020), conducted a study on the role of artificial intelligence in future technology. AI is presently used in various business fields like education, healthcare and business activities. Generative Artificial intelligence is a tool which replicates human capabilities and emulate human like functioning which helps the businessman to explore the unexplored portion of the market. (Feuerriegel et al., 2023) conducted a study on Generative Artificial Intelligence. Generative Artificial Intelligence has the capability of generating text, images and audio from trained data. Every business organisation can use GAI for managing their resources judiciously thereby reducing cost and wastage and increasing efficiency and profitability. Without adapting the changes that are taking place in the business environment there is limited chance for the business organisation for its development. The study is a descriptive study and examine the awareness of students regarding the use of GAI in packaged food business.